Website Development for Facilities - USPI Service Line Strategy Group
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Connecting Your Facility to the Patients Who Need You

Service Line Strategy Group at USPI has created a semi-customizable website process with our facilities in mind. After years of website development experience, we’ve become experts on what our facilities need in order to stay competitive and engaging. We’ve created the perfect balance of customization and affordability that will allow you to have a completely unique website that reflects your facility’s service, at an attractive price. We’ve created this process to be as hands-off or as hands-on as you want it to be, and we handcraft each website with service line engagement and patient acquisition and education in mind.

We’ve created a streamlined and affordable process to allow you to have a custom website. Watch this short, two-minute video tour, and learn more about how we can craft your new website.


  • Step 1 – Contact Erin Cox
    Director of Digital Strategies and Website Development at Service Line Strategy Group, at 972.385.4277 or, or let your Service Line Implementation Team know you’re interested in website updates. 
  • Step 2 –  Approve scope of work
    Erin will work with the facility’s leadership to create a Scope of Work, which will outline the pages and content of the new website, or updates to existing site.
  • Step 3 – Design and layout options
    Select your layout from a growing assortment of pre-designed, but fully customizable, website templates and themes. Or simply let our website development experts select the one that is right for you.
  • Step 4 – Kick-off call
    With knowledgeable and trusted website development vendor, Big Fish Consulting. During this short call, we will review the goals and objectives of the facility, review the Scope of Work, and establish a timeline.
  • Step 5 – Website Build-Out
    Will work quickly to produce a home page design sample for approvals. When we know the design and navigation is correct, they will work closely with Service Line Strategy Group to build out the rest of the site, include robust patient education and service line content, and finalize the details.
  • Step 6 –  Final Client Approvals
    The site is fully built, but not yet live, and is ready for the facility’s leadership to approve. 
  • Step 7 – USPI Approval Process
    The site goes through one more approval step with USPI to ensure everything is as it should be. All sites meet legal, compliance, and brand guidelines, and any requirements mandated by health system partners.


Fast Turnaround

With our website development solutions, we’ve eliminated many of the causes for delay and streamlined the process to break the stereotype that it takes months and tens of thousands of dollars to get a quality, beautifully designed website. We’ll build your new website fast and have it ready for you to review and approve in a few weeks – not several months.

Search Engine Optimized

We know that a beautifully designed website has little value if it cannot be found and viewed by the patients you want to attract. That’s why all of our sites are developed with multiple features for Search-Engine Optimization (SEO). We research what your potential patients are searching for,  and through link structure, tags, keywords, sitemaps, and much more, we can make certain your site has the best chance of being found by future patients.

Super Support

Included with each package is a dedicated professional support team who will be there to answer any questions you may have and handle minor changes. The support doesn’t end when your site is launched. You’ll be able to call or email for technical support and site changes too – built into the cost of your package.

Better Package – 2 hours of programming/month

Best Package – 3 hours of programming/month

Customizable Content

The process starts with the Scope of Work and homepage design, but your finished website is completely unique to your facility. The new website will reflect your branding and have your logo and color schemes, font styles, and messaging. In addition to the customizable look and features, you’ll also have the option to load your own pre-existing website content, or choose from our library of professionally written medical content. All content can be modified as you see necessary. This ensures your website will look exactly how you want and deliver the right education content to your patients and potential patients.

Content Management System (CMS) Platform and Training

A CMS gives you the ability to create, edit, and publish your own content on the web in an easy-to-use interface. With only little training, you can easily update or change your website’s content going forward. We train you or a designated facility employee on the system, if necessary.

Google Maps Integration

We’ll integrate your site with Google Maps so that you’ll have a personalized map in your site’s contact section. This makes it easy for patients to find your location and get directions to your facility.

Video Capability

Your new website will be perfectly designed to host video – should you already have video or chose to create new video content for your patients. This feature gives you the ability to add any existing practice videos you may have, or it will be ready in case video production is in your future engagement plans. Although video production is not included in our packages, our team is highly experienced in videography and would be glad to talk to you about the process.

Contact Form

Each site will contain a Contact Form which gives your potential patients a change to request information about your facility or services. The form is linked with an email address of your choosing so that you get a real-time notification when someone has submitted the Contact Form on your site. This is also a great way to capture the email addresses of potential patients for later use in various engagement strategies, such as email engagement.

EHR/Patient Portal Access

Integrate your EHR/Patient Portal system directly with your website, and make it convenient for your patients to access the information they need. Making your site user-friendly and heavily utilized by your patients helps your site rank well with the search engines.

Google Analytics

After the first 90 days, and every quarter after, Service Line Strategy Group will provide a customized analytics report. This report will give you information such as how many people visited your site, where they went on your site, and how long they stayed. This customized report also will provide an overview and recommendations for improvement, so you can stay ahead of the game and competitive.

Existing Social Media Integration

Add links to your existing social media pages to your website. This will keep your patients and potential patients engaged with your practice by making it easy for them to find you on social media.

Client Approvals

Before your site goes live, you get the chance to review and approve every aspect of the site. We don’t hit the “LAUNCH” button until you’re completely happy.